I've spent 15 years working in PR and believe that marketing is undergoing a revolution. The advent of social media provides the opportunity for one-to-one communication for the first time since the move to an industrial society. My blog gives my thoughts on the market and the journey we are going on.
April 16, 2015
Think about it – what was the last advert you saw that you really remember or which made you take action? The likelihood is that nothing comes immediately to mind. Why don’t we remember ads? I think there are three reasons.
April 02, 2015
I’ve mentioned previously that Twitter is at a bit of a crossroads. Compared to its social media brethren Facebook and LinkedIn it has found it hard to make the move from a network with lots of users to a viable business making significant profits. Twitter may have grown revenues to $1.4 billion in...
March 19, 2015
It is easy to write off 3D printing as a niche technology, best left to hobbyists or for businesses producing extremely specialised, one-off components. But having seen some of the latest products made with the technology, I think it is moving very quickly towards the mainstream. You can now...
January 29, 2015
Countries and cities across the world are busily trying to build tech clusters. In an era where technology is radically changing how we work, play and live, high value tech companies are always going to be prized. But how do you build a tech cluster?
December 12, 2014
Are effective online monopolies (Google has 90% of the European search market for example) a good or bad thing? Obviously in the real world monopolies are viewed with suspicion, particularly when a dominant position is then used to raise prices, unfairly squeeze competitors and generally provide a poor deal to customers. But a monopoly on its own is not enough for regulators to step in.