I've spent 15 years working in PR and believe that marketing is undergoing a revolution. The advent of social media provides the opportunity for one-to-one communication for the first time since the move to an industrial society. My blog gives my thoughts on the market and the journey we are going on.
January 29, 2015
Countries and cities across the world are busily trying to build tech clusters. In an era where technology is radically changing how we work, play and live, high value tech companies are always going to be prized. But how do you build a tech cluster?
December 12, 2014
Are effective online monopolies (Google has 90% of the European search market for example) a good or bad thing? Obviously in the real world monopolies are viewed with suspicion, particularly when a dominant position is then used to raise prices, unfairly squeeze competitors and generally provide a poor deal to customers. But a monopoly on its own is not enough for regulators to step in.
December 04, 2014
Intel must have thought it was onto a winner by linking itself with Cambridge’s most famous living scientist. Unfortunately, headlines are dominated by Professor Hawking airing his worries that mankind will be threatened by the rise of artificial intelligence, with the machines (which Intel obviously makes the chips for) posing a threat to our very existence. It isn’t the first time a big brand has been caught out by its chosen celebrity undermining its carefully thought out plans. Here’s another five that a quick Google search turned up.
November 20, 2014
There are a lot of jobs I wouldn’t want in PR – helping North Korean leader Kim Jong-un or promoting cigarette companies. But head of PR at lift-sharing company Uber has catapulted itself to the top (or should that be bottom) of my list.
October 16, 2014
The launch of Apple Pay in the US this week is the newest threat to traditional banks. So what can banks do to out-innovate the likes of Apple? And can they change a culture still built on retail, branch-based banking to reflect a modern, mobile-first lifestyle?