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Much appreciated, and I'm glad you found it useful!
For me, paid-for advertisements have their place - as part of the overall social media marketing mix - but I personally prefer the power of well-written, SEO-enhanced, useful, unique, inspiring and interesting content to pull in interest and generate traffic to my website and blog. Each to their own, of course!
Many thanks - I'm pleased that you found the article useful.
My favourite social media marketing tools are discussed in greater detail here:
Thanks for these gems - much appreciated.
And I'm in total agreement with you - if I'm not as passionate about a client's business as they are, I don't represent them on social media. Period.
Much appreciated comments - I espeically like the dentist analogy!
For me, there are many social media consultants and agencies out there with niche expertise and specialisations - but nobody can truly claim to be an all-encompassing expert, it's evolving so rapidly.
Bottom line? We're all learning or regressing, I'd say.
Thanks for your comments - as you highlight, without engagement, it's just more white noise in the social sphere. Being found, heard, and re-visited above the noise is the ongoing challenge, I'd say.