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The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
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Christine is a PR specialist who has been a blog editor as well as a campaign creator and PR consultant. Currently as an Analyst, Digital Solutions for HDM|ZooMedia, she helps companies in the biotech and pharma industries improve their marketing through better SEM/SEO strategies. She believes that good content can promote a product better than any elevator pitch and includes the art of storytelling. When not looking for ways to create better PR for the company, she is either at the beach or out on the water sailing.