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I've been working and leading at the cutting edge of online sociality for 25 years and I am now shifting my focus to the future of work and education. Social media has been around long enough that it's become the water and we are the fish. Let's look more at how things will change for us fish. What can we do now to prepare for 5 years out and beyond?
Excellent article, Mike. Really cuts to the core of what "engagement" means inside of the business. It's long been said that upper level management is way behind in understanding the use of social media and the longer that this is the case the more we can expect that lag to be a hindrance in a competitive market. Your article is as clear a statement of that fact as I've seen since the Cluetrain Manifesto was published.
Now what I'm examining is the definition of "engagement" as a metric