Augmented Reality applications may look like a lot of fun, but at this point, are they actually delivering value to the end user or are they a mere social & marketing gimmick? If the latter, when will they get better???
"What does Apple's new A.I. mean for all of this? Well we know it won't happen overnight but, is it too far fetched to envision a not too distant future where instead of accessing all of the singular applications and social search sites mentioned just above, the device just does this for you? It tracks your preferences, your social likes, your purchasing habits and more and with one simple command"
Jason Breed recently penned a fantastic article discussing the management breakthrough that is Social Innovation. I pick up on Jason's themes here and continue by illuminating how an idea that is socially raised, can then be accelerated further down the product development life-cycle via Directed Innovation and a Community Development approach.