Director, Social Marketing & Content
Open Innovation and Crowdsourcing writer. Marketing Manager with TopCoder. Mets & Seahawks fan, don't ask how ;)
February 24, 2012
Everyone loves an infographic, but can they be used to not just get you views, but get your viewers converting by clicking-thru? An infographic about Infographics!
December 23, 2011
There is one true constant in both social media & open innovation. Hint: It has nothing to do with "the masses".
November 15, 2011
Augmented Reality applications may look like a lot of fun, but at this point, are they actually delivering value to the end user or are they a mere social & marketing gimmick? If the latter, when will they get better???
October 04, 2011
"What does Apple's new A.I. mean for all of this? Well we know it won't happen overnight but, is it too far fetched to envision a not too distant future where instead of accessing all of the singular applications and social search sites mentioned just above, the device just does this for you? It tracks your preferences, your social likes, your purchasing habits and more and with one simple command"
September 07, 2011
Jason Breed recently penned a fantastic article discussing the management breakthrough that is Social Innovation. I pick up on Jason's themes here and continue by illuminating how an idea that is socially raised, can then be accelerated further down the product development life-cycle via Directed Innovation and a Community Development approach.