Join us for the premier social media, marketing, and communications event, brought to you for a second year by SMT. Summer pricing ends August 29, so make sure to buy your pass now!
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.>
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Cody Ward is a marketing leader, consultant, entrepreneur, blogger, and social media enthusiast living in the greater Chicago area. He has worked to help Fortune 500 companies and small businesses alike fit together the right pieces of their B2B or B2C marketing puzzle. By combining technical solutions with modern marketing strategy, Cody has developed a track record for executing digital marketing campaigns that deliver strong ROI results.
Fantastic article. I love that "boundless marketing."
I've consistently seen this battle and contrast between inbound and outbound marketing. Usually uplifting one and downplaying the other.
I do think it's valuable to leverage both strategies to increase and capture demand.
Thanks for the article.
Thank you for taking the time to comment.
I'm sorry you didn't see any value in the post or infographic. The content was intended to focus on identifying the need to change tactics as the SEO space evolves. Not everyone utilizes all of these tactics, including outsourcing.
I can't take credit for creating the infographic. However, I'm happy to be part of spreading it to different websites because I found it useful in thinking about SEO. My hope is others will too.
Because it's endless, it's even more important to prioritize. If we can spend all day and never be done, we need to focus on what will give us the biggest pay off. Great article! Thanks for sharing.
Great insight into taking the "human" element out of social media. By auto-posting and automating the process, you're making it less of a conversation and more of a shouting match.