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Great post. I know from my experience it is a must for me to get someone to review the post and for that someone to be not related to the business and industry. I find this is a great way to avoid complex words and jargon that otherwise will just creep in.
A big mistake many make with LinkedIn is write profiles as a resume. Your should write your profile for your clients and prospects. Let people what you do and why you do it.
Good post Brian
Personally I believe the web and social media give small business and unfair advanatage compared to the corporates. It is easier than ever for small businesses to develop niche markets and/or build a strong local following which is difficult for the large corporates to replicate.
A good common sense post. Yes SEO is important but I find much of what is written about SEO is all about playing a game. The game however is being played against Google and I just don't think you can expect to play a game against Google and consistently win. We have seen many lose out as Google updates its systems. Good quality content, targeted to the right audience is the game Google and your audience wants you to play. Cheers
Great follow up article.
There is an obsession with ROI, fair enough. However, I think it is thrown up by a lot of business people when social media is being discussed because they don't understand it (social media). Therefore, it is always easy to talk about what you know and most business people are comfortable talking ROI. The same people will run client events, brand promotions and so on and in reality have absolutely no idea in advance of what that ROI will be for these events, but because they have done it for many a year, they are comfortable with it. In time, the same will occur with social media.
Good article and bang on the money. I keep reminding people that social media is called ‘social’ for a reason - just be social. A good example is to look at the good small business owners. Typically these people become very successful through the way they socialise; they know the locals and they know how to listen, and they intuitively know when to pitch their business proposition.
These people have 'Ready Made' skills for social media, it's in their DNA! However, social media platforms seem foreign to them and when they do eventually get on; they feel they have to push messages in the same way the put messages in Yellow Pages or the local classifieds. If only they could relax and act no differently as they would when talking to casual visitors, friends and business people who they meet 'face to face' daily, social media will become be very easy and commercially very good for them.
If anyone is interested, I wrote an 18 page document titled – ‘Social Media – Ready Made For Financial Planners’. While written for financial planners, it could be used for the vast majority of small business operators and professionals. (The document requires a subscription – no fees or obligation thereafter)