Eric Moeller writes at Copy Dojo where he shares sales copywriting and marketing insights to help entrepreneurs and small businesses rapidly grow their business. For new ideas to help you sell with less effort and build customer loyalty, join his free newsletterand receive his free Copywriting Planning Guide. Find Eric on Google+.
If you’re using social media to build a brand, you have to focus on creating value for your audience, and answering what’s in it for them. Social media is where you connect, not where you close. It’s that simple.