Head of Content Marketing
Courtney Seiter is head of content marketing at Buffer, the easiest way to share on social media. She pets every dog she sees, collects vintage coats and is often described as "perky."
April 19, 2014
Learn how the best headline writers employ psychology to guide the headline strategies that get the most clicks. One of the six principles of all ideas that “stick,” according Chip and Dan Heath, is to make them concrete – by using specific facts rather than broad statements.