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Totally agree. You won't find a bigger proponent of Facebook advertising (when it makes sense) around. Significant organic page growth is tough to come by these days with so much competition out there. Advertise, advertise, advertise!
Exactly Sam. Engaging with fans that way not only improves EdgeRank, but it shows the human side of your brand and you care. Two big pluses in the eyes of most Facebook users!
Very true James. Combining the tactics is even better. I have a few clients that we have created an offer for and then promoted it (as a post) and advertised it traditionally and sponsored. Great response and the CPM is usually pretty low.
Thanks Jose. Very well put!