I am a digital marketing strategist by day and also run a little digital marketing blog in my spare time (expandedramblings.com).
My roots lie in both web development and public relations, and I enjoy bridging the gap between the digital and traditional marketing worlds and explaining what new technology and trends mean to businesses.
So, the Fourth of July is almost upon us, and in addition to grilling, swimming and lighting sparklers, a digital ad agency wants you to throw tweeting onto your long-weekend agenda. Between now and Friday, if you include the hashtag #4thofjuly in your tweets, you can automatically set off a fun virtual fireworks display.
Instagram sure grew up fast. What was originally a trendy iPhone app has quickly become a multi-device, multi-platform pacesetter in the mobile/social world with over 150 million users. Here is a little infographic we recently created that shows off a few amazing Instagram user statistics.
LinkedIn announced they'd be opening up their publishing platform feature to their 300 million+ users. Essentially, this feature allows you to write a blog post directly on LinkedIn and reach a larger audience than your typical posts would. These long-form posts are seen by your connections like normal posts, and are also suggested to other targeted professionals.
I live by the rule that you never know who is connected to whom, so I generally accept all connection requests. Generally speaking, the people that will want to connect with you on LinkedIn are from your industry or a related industry and more likely to be interested in your content.
Always the April Fools pranksters (remember last year's self-driven NASCAR car announcement?), Google is once again partaking in the age-old practice of trying to dupe people on April 1 into believing the unbelievable.