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Dan Sullivan is the founder and CEO of www.Crowdly.com, the leading advocate marketing platform empowering large consumer brands to build a base of authentic advocates, activate them, and learn from their behavior to increase word-of-mouth promotion and brand advocacy.
Dan has dedicated his entrepreneurial career to understanding and enhancing brand/consumer relationships, both on and offline. Before Crowdly, Dan was the founder of TechStars’ alumni company and leading mobile crowdsourcing platform. He also serves as a founding member and strategic advisor for WeFunder, a pioneering crowdfunding company and recent YCombinator grad. He previously worked as a senior strategist at Dell as part of the team that launched IdeaStorm in 2006, and held the role of Community Manager at Collegeclub in 1999.
Thanks for the kind words, glad you enjoyed the article. Yours is a really interesting perspective, where you are actively reading brand content and following the conversation, but you're hesitant to chime in for fear of being buried with updates. I know on Twitter, mentioning a certain brand name might certainly leave you open to competitors reaching out. On Facebook, if I comment on a brand post, I'll only receive notifications if someone replies or likes my comment, not the hundreds of subsequent fan comments. The brand can also reply to my comment (and I'd get a notification), but I have to comment first, they can't initiate with me. I've had to walk brand marketers through that breakdown before, so I think you present a really valid question; are fans being given enough information to know what to expect when they interact with a brand, and is that limiting brand communities?