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Dana Chen has worked in digital media for the last six years, advising businesses ranging from online start-ups to multi-nationals around online branding, communications and marketing.
After several successful tenures building up digital presence for various businesses, she is refocusing on an area where she is the most passionate about: helping small businesses understand the Chinese social web.
Leveraging her understanding of the Chinese culture, language, and digital space, she teaches tactics and strategies that help small businesses gain a solid foothold in the Chinese online market.
Hi Kevin, you are right, I didn't address the Oregon winery issue further in the article. The main reason is that it would be a whole post in itself. Because the demographic is so different, I would advice the winery to do some serious research on the Chinese demographic - what they are looking for when travelling, in wine tasting experiences, consumer habits, etc. At that point, if they want to cater to and grow this market, they can start to look into whether getting into the Chinese social space is the right way to start. It would also make sense to start promoting or piggybacking themselves through regional promotional programs in the Chinese travel space. Again, it's a long process and a serious investment in time, if not money.