Director of Programs
November 29, 2012
If Black Friday is meant to be a time when retailers place high discounts on products to make way for new holiday inventory -- then is owning the Black Friday conversation a good or bad thing for brands?
November 12, 2012
Post outlines Nielsen CEO's call for social media and earned media ROI and asks audience for their input on dashboard usage.
November 01, 2012
This post discusses the appropriateness of "newsjacking" and in particular during tragedies like Hurricane Sandy. Author's own company has decided to hold off on launching a new product until Nov 5 in sensitivity to East Coast staff and partners.