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Dana Oshiro is the Director of Programs at Heavybit - a nine month program for companies building developer products. In the past she has worked in marketing at Code for America and Heroku, and as a journalist at The Next Web and ReadWrite. @danaoshiro.
If Black Friday is meant to be a time when retailers place high discounts on products to make way for new holiday inventory -- then is owning the Black Friday conversation a good or bad thing for brands?
This post discusses the appropriateness of "newsjacking" and in particular during tragedies like Hurricane Sandy. Author's own company has decided to hold off on launching a new product until Nov 5 in sensitivity to East Coast staff and partners.