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I have close to 15 years of experience in the field of information technology, brand development, and interactive marketing, working with brands that include Bayer, BMW, Daimler-Benz, Deutsche Bank, H&R Block and Wachovia. My diverse background includes service in our nation’s military, and stints at Xerox, TSYS, several technology start-ups and leading interactive agencies in Europe and the United States.
I am currently the Marketing VP for Infuz, a digital agencyin St Louis. I am based in Atlanta, establishing a satellite office here in the capital of the South.
Originally from Germany, I have lived and worked in Germany, the Czech Republic, Greece and England before settling in Atlanta in 2005. I am a PMI-certified Project Management Professional and a Six Sigma greenbelt, and my experience includes sales, client services, interactive strategy, project and program management, SEO/SEM and Web Analytics. A geek at heart, I used to dabble in some code as well.
I attended Arizona State University, earning a BS in Business Management and later an MBA with concentration in international business from the European University in Montreux, Switzerland, courtesy of Xerox Corporation, my employer at the time.
I am the parent of three young children, and my interest – and part-time activism – in environmental sustainability issues stems from concerns over their future well-being. I feel my international background give me a somewhat enlightened perspective on the challenges we face and the approaches other countries and societies have taken in addressing them. I attempt to combine this concern for the environment with interests in technology, love of writing, and expertise in interactive marketing, brand development and strategy.
I too get frustrated when dealing with execs that are not Web savvy but, luckily, they are quickly becoming a thing of the past.
Much more irritating, however, is when I see companies squander money on ill-fated initiatives online or when they attempt what is (or should be) actually a good idea, but then execute it so poorly that not only is their marketing spend wasted, but it actually ends up hurting the brand. And it's even worse when there is an agency - who should know better - involved. I often say there should be some sort of Hippocratic Oat for marketing and IT consultants that requires them to do the right thing and provide informed advice rather than just executing whatever they are told.
Thanks for your comments and insight!
Interesting point, Kent. I would agree on the data part, but would add rigorous analysis and actionable insight to it, for data alone is just that. In fact, I wrote an article on this aspect a while back.
I also recognize the value of relationships but think their importance is waning in today's interconnected world or, at least, the nature and volume of relationships are changing dramatically
Thanks for sharing your thoughts!