The key for any viral content, whether it’s a video or blog post, is unexpectedness. Though this is the most important element, it’s also the most difficult to achieve. Whether staged or spontaneous, unexpectedness is what creates an emotional hook that attracts viewers.
Let’s face it: most marketers wish they could harness even a fraction of Matt Drudge's power and influence. How exactly did Drudge amass so much influence with an aggregate news site filled solely with headlines? Here are some of the secrets to his success.
Good content marketing throws away all the conventional wisdom that’s taught in an English class and embraces the culture that the internet has developed. Here are some grammar lessons that you should ignore (tastefully!) in content marketing.
Not once, twice, or even three times did 24 star Kiefer Sutherland have a brush with the law. But just as Jack Bauer escaped from seemingly impossible circumstances, perhaps there’s a secret to brand reinvention as well. So in honor of the man behind Jack Bauer, here are 24 tips for reinventing your brand.
News stories are some of the most widely shared pieces of content on any given day, especially as consumers are becoming more opinionated on various topics, and eager to share their opinions. These news pieces are a content strategy that has the ability to go viral.