Daniel manages the content strategy at ReferralCandy, and is a (sometimes) writer-for-hire. He is madly passionate about entrepreneurship, marketing, and productivity. His byline can be found all over the web, but his home is at danieltay.me.
What many experts, and likely mainstream social media users, have witnessed over the past few years is how social media went from social to broadcast. The fact of the matter is that, without any trust from your followers, they won't buy anything you throw at them, no matter how fancy the packaging.
RIP, good ol’ sales funnel. Deep in our hearts, we knew this day would come. Like used-car salesmen, the sales funnel was too polished and slick to survive in the chaos of social media today. Before online marketers and inside sales folks weep into their beers tonight, there may be a silver lining in this chaos.
To be sure, many sales professionals tend to give the sales industry a bad name. Too many times, salespeople are only concerned with the bottomline, that is, to sell their ware, rather than genuinely communicating real value. A call from a telemarketer always begins with “How are you?” and then swiftly launches into a tirade.
Whether you like Mark Zuckerberg’s mug or not, the social web is here to stay, and businesses that can integrate social proof into their marketing efforts seamlessly will join this new “socially rich” class - rich in fans and followers, not number of zeroes in your bank account. Social proof is the new currency of credibility.