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Thanks Matt - you're absolutely right. :) Would love to hear more about treble.io. Do keep me updated!
Thanks Jai - I have read that particular article before as well, a great read with highly applicable points!
You're absolutely right about capturing sentiments right after a purchase is made. Though, these "reviews" might not exactly be the most reliable indicators of the actual product itself because the consumer has not actually used it yet. That said, it definitely lends confidence to potential buyers i.e. that there are many people purchasing this product.
Thanks Nate! You're absolutely right.
Amazing customer service leads to happy customers, and happy customers lead to a strong brand. It's win-win all around! Just look at Apple and it is pretty apparent: http://zop.im/apple-experience.
Glad you enjoyed the article, Samuel :)
Thanks Adella! That's definitely one way of doing it. However, such stats can be rather general, and doesn't specifically reflect what your immediate social group actually thinks about the brand - those people are key to building credibility!
I definitely agree that Apple has UBER good customer service. In fact, I would go as far as to say that they are second to none in the tech industry! I've learnt a lot from studying the way Apple deals with customers, especially face-to-face in their Apple stores. I think you might be interested to take a look at some of the finer points that I've gleaned thus far over here: zop.im/apple-experience.