You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
Managing social media accounts is the sexy new way to market every type of business — or so we're told. Unfortunately, executing effective social media campaigns can be difficult for those who work in traditionally boring markets. As a professional who works in the insurance industry, I've learned a thing or two about using social media to promote boring businesses.