Join this free webinar to learn how leading brands are adapting to meet the needs of their customers in social media. The panel includes Dan Gingiss of Discover and Kristina Libby of Microsoft. Register here!
Managing social media accounts is the sexy new way to market every type of business — or so we're told. Unfortunately, executing effective social media campaigns can be difficult for those who work in traditionally boring markets. As a professional who works in the insurance industry, I've learned a thing or two about using social media to promote boring businesses.