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Daniel Newman is the Founder of BroadSuite Consulting. An experienced C-Level Executive passionate about Strategy who also loves working with entrepreneurs and their small and mid-sized businesses. Prior to launching BroadSuite Consulting, Daniel served as the co-founder and CEO of EC3, a quickly growing hosted IT and Communication services provider. Before that, Daniel held several prominent leadership roles including serving as CEO of United Visual, parent company to United Visual Systems, United Visual Productions, and United GlobalComm; a family of companies focused on Visual Communications and Audio Visual Technologies.
Daniel is also widely published and active in the social media community. He is the author of Amazon best-selling business book, “The Millennial CEO.” He also co-founded the global online Community 12 Most and was recognized by the Huffington Post as one of the 100 business and leadership accounts to follow on Twitter.
Daniel is also an Adjunct Professor of Management at North Central College. He attained his undergraduate degree in Marketing at Northern Illinois University and an Executive MBA from North Central College in Naperville, Ill. He currently resides in Aurora, Ill., with his wife (Lisa) and his two daughters (Hailey 11, Avery 7).
Kenny - thanks for chiming in. I noticed it for a while but what I think bugs me more than their lack of engagement is their "Preaching" of engagement as a key to Social Media success.
Really it isn't the key, at least not if your goal is to speak and sell books. Further, it isn't necessarily key for most businesses either. It has a place and it is important, but the reason they don't do it is they don't have to. For businesses they need someone to teach them how to use social, make it measurable and engage appropriately knowing there is almost no way you can answer and respond to everyone.
If they would just be honest that they have no plan to practice what they preach I would probably not take issue with the self-centered ways of many of these folks.