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Pinterest is a good idea believe it or not if you use it to drive contests. It is much easier to set up and run a contest or promotion on Pinterest than Facebook. FB has some uber tough regs that can get you kicked off the site if you mess up and they take offense. That would certainly be bad news for a small business.
SEO is sort of a yes/no situation. Does SEO power your Google ranking? Not so much anymore. Does it help draw people's attention to the message you are sharing? Most definitely.
LOL too true. A catchy title definitely helps get people involved ;)
Just couldn't resist pointing out the other side - get people thinking.
Have tried explaining to businesses how important it is to make sure to NOT fall on Facebook's doo-list because of a non-compliant cover pic. What they don't realize is that Facebook will happily delete their page if they are caught in non-compliance unless they are some mega brand that could make it worthwhile to not do so.
Not quite sure if I totally agree. While you do have some points there are quite a few "if-then" possibilities. To qualify the statements as lies in a blanket manner is to discount the fact that all three can apply to different industries. Maybe not all at the same time, but you can rest assured that they can hold true in differing combinations and levels of relevancy.
Nice example - blog comments are especially handy for three of my clients who are in the Personal Counseling industry. Comments allow them better insight into their readers so that they can tailor their content to suit.
As far as being on every social network - The current big three, Facebook, LinkedIn, and Twitter, are extremely handy for one of our major clients. They use LinkedIn in order to better develop B2B relations. Twitter is used to keep a certain sector of their employees aprised of weather and road conditions. Facebook is used to engage employees AND their family members which has helped to build a better relationship between the company and both groups. This is not the only client that has had success with cross-network interactions.
Lie three is somewhat of a misnomer. Social media marketing IS about community management. If someone doesn't consider larger brands that are in the same niche part of their community, then they are sorely mistaken. You are right in that they should be reaching out to these groups.
Trust me, I am NO 'social media expert,' and I know that many of them seem to spout endless gobbledy gook. I do however know what works. It's one of the reasons why my company - Posse Social Media - handles social media marketing FOR the client rather than simply consulting them on how to do it themselves. We let them do what they are best at - handling everyday business - while we handle the social aspect.