Growth & Marketing
March 01, 2014
We queried founders of successful startups for their best piece of advice for the following question: What’s one great tip for communicating abstract requirements (like tone or voice) to the person creating your company’s content? “When communicating subtle and abstract things such as tone of voice, words aren’t adequate,” says Dustin Lee of Playbook.
February 14, 2014
As a writer who, on a daily basis, competes with premium and traditional news outlets for readers’ time (oh, and Buzzfeed too), I’m keen to learn how I can get you to read and share my story. Arm-twisting and blackmail aside, I recognize one of the more critical things that gets consumers of digital content to click and share is an exciting headline.
October 16, 2013
Facebook, Pinterest and Twitter are dominating. These three social media power players collectively accounted for 15.22% of overall traffic last month. Given their community and share-friendly nature, it’s no surprise that they top the list in traffic referrals and have grown more than 54% each in share of overall visits.