A web developer by trade, gamification author by passion. I am also a life long gamer, running Yet Another Review Site. Other interests include Martial Arts, Guitar and Graphic Novels.
March 17, 2015
Something that I see quite often is people making a simple but important mistake. They reward the behaviours that lead to quantity rather than quality. Let me explain. When you build a gamified campaign or activity, you need to consider what quality participation looks like. If for instance you want to create some buzz around a new product and you decide to create a simple Twitter competition, are you looking for the number of people who tweet or are you looking for the number of people the message reaches?
November 18, 2014
Do we need gamification, why does it actually exist? Gamification has been born out of one core problem, engagement. People wanted new ways to keep potential users of their content engaged over time.
November 13, 2014
I love coming up with new models and frameworks, I find them really handy and hope that when I share them that others do as well. However, I am also a great believer in not reinventing the wheel!
November 11, 2014
Recently I have been trying to write a few games, just for fun, with my daughter. There are a couple of card games and I am trying to make a single player board game.
July 20, 2014
When I first started to describe Game Thinking, I talked about gameful design or game-inspired design. Part of me was always split about what I really meant. These ideas were based on user interface more than anything.