Social Business commentator. Co-Author, Age of Conversation 2 & 3. Former UK Editor, thenextweb.com Head of Marketing at EnergySys.
You have to take your hat off to Twitter fo hijacking the headlines here. It's Google's news, but Twitter is starring in a lot of the headlines. I think that, like most things Google does, this will evolve - indeed the sketches are a clear nod towards this fact. It's probable that to avoid anti-trust problems, such results will have include other social media such as Twitter and Facebook. However, bear in mind Facebook has been resistant to such moves in the past, as it makes money from its own social graph connections, and Twitter failed to renew its agreement with Google to share its 'realtime search' results last year.
These companies are all in a big game. I think we are seeing a move towards more semantic, or meaningful search, and social recommendations and context around any search are always valuable indicators. It's the beginnign of what some term Web 3.0, where social signals are the most significant and valued pointers to quality content.
One should remember that quality, unbiased search results are what Google makes millions from every day, but at the same time, there's the simple fact that you must pay Google to skew search in your direction with Adwords. You have to pay Google to compete against Google's results, which is a rather extraordinary contradiction, but it is somehow the accepted status quo. It's much the same story to advertise on Yahoo or Bing - or indeed on Facebook or Twitter.
This search game has high stakes, and it is a game that is always open to innovation and disruption, and I think that this change by Google will be intriguing in its execution, evolution and the impact on traditional SEO/SEM. What is very clear is that this a) makes Google+ more important, b) a subject for mainstream attention right now, and c) obviously puts the cat amongst the pigeons at Facebook and Twitter, so I think Google will be well pleased with the results so far.
Wow. A cautionary tale indeed.
You make a fair point about not tweeting after business hours, Dominique, but I do think that timely (if much less rude) responses are very important.
Excellent advice, Victoria!
Thanks for sharing this.
I really have no comment on this. ;-)
Another reminder that if you're going to be a social business (and airlines need to be), you need to put resources in place to listen and respond fast socially.