For young professionals, networking has long been one of the most effective methods of finding job opportunities and making connections in a particular industry. Today, such networking is exponentially easier through social media. So when you find these potential connections online, what do you do? Simply put, be honest and be yourself.
Identifying the most influential people has become incredibly beneficial to companies that seek to strengthen their presence and reputation in social media. Numerous studies show that word-of-mouth and personal recommendations are seen as far more credible to consumers than newspaper and television advertisements.