Everyone knows that your blog post needs eye-catching images to help capture the interest of the reader. Using the right images can keep visitors on your page longer and generate more traffic. Unfortunately most authors simply upload images without thought to proper image optimization.
Your value proposition is an important part of your marketing strategy that is often misunderstood. Although a key concept in marketing for decades, it is now just as important in the online world where you are trying to get people to click on your ads or convert on your landing pages into qualified leads.
Informal writing with a casual tone is appropriate for many of our content marketing products such as blogging and social media. But, no matter how lenient the rules have become, there are some grammar mistakes that are never appropriate and can make your content appear sloppy.
Most of us built our businesses around our passion and in doing so enjoy our work every day. However, if you are in business to be successful, then you need to view marketing as an investment and take the proper steps to ensure you are maximizing your resources.
As long as I have been in marketing, I’ve heard my share of excuses for why small businesses don’t invest in marketing. Small businesses have many opportunities to attract their ideal client if they put these marketing myths aside and create a practical marketing plan that will work for their business.