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Nice list, I might add...
Use tools to monitor social media mentions about you by others, and when appropriate respond to those mentions in a timely and thoughtful fashion. (and extension of #5 in your second list)
Create a social media policy so that everyone knows the rules of social media engagement within your company.
Meanwhile, I get the "be relevant" part but what do you mean by "don’t be invasive without purpose"?
Also, while it's true you need to have someone in charge to ensure consisitent policy, and marketing and/or PR are the natural choices within a company, social media can apply to other dimension of business, including product development, human resources and customer service. You might want to take a broader view on that one.