Welcome to the era of data-driven creativity. It isn’t as dry as you may think. For example, when you track and trend the purchase and consideration themes from consumer conversation in social data and understand what drives their engagement, you can then use the imagination and transform advertising with creative ideas. Your message is aligned to the audience. The story becomes more compelling.
Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online.
"For this post I’ve singled out The Adventures of Tintin, The Girl with a Dragon Tattoo, Sherlock Holmes 2, and Mission Impossible 4. So in the same vein as our annual TV predictions report we bring you our 2011 holiday blockbuster picks."
Vitrue, a social media marketing platform, determined that the average value of a Facebook ‘fan’ is about $3.60 when it comes to a Media Equivalent Value (MEV) per year. This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which...
I think you will agree that over the last few years, content was being created at an incredibly rapid pace. This is how Google succeeded in the market; massive amounts of content were being created, and it was their job to index it all. At one point, Eric Schmidt, former CEO of Google, said as much content was being created every 2 days as had been created from the beginning of time to 2003.