Derek Smith serves as a Senior Copywriter at Element Three, a brand-based, digitally savvy marketing agency. He became a marketer after nine years as a newspaper reporter.
May 02, 2014
You’re new in town, or you’ve traveled to a new destination and you want to know what restaurants the locals like or where you can find the best shopping. So you reach for your smartphone and consult a trusted advisor. By making a phone call? No, by checking out Yelp.
April 30, 2014
Snapchat contrasts with other networks because “snaps” (the photo messages sent over the network) disappear shortly after they’re sent. This is fundamentally different from networks like Twitter where you build up a body of personalized content that others can view indefinitely unless you manually delete something.
April 28, 2014
I know what you’re thinking: Print is most certainly dead. But I’ve been closer to the print world than many, having worked at a couple of Central Indiana newspapers, and it’s too soon to toll that bell just yet. In fact, print might be a great marketing opportunity for you if it’s a good fit for your audience.
April 27, 2014
When it comes to online networking, LinkedIn can be a powerful tool in your arsenal. It’s the professional network of choice yet many people come across as rude or spammy due to laziness or a lack of understanding. I’m going to present some helpful tips that I’ve learned over the years and some links to other helpful LinkedIn resources.
April 25, 2014
Foursquare is one of those networks that many of us just don’t get. What’s the point of competing with your buddies to be the mayor of your local Starbucks? Despite the skepticism, Foursquare is an interesting case study because it sits at the intersection of three of the biggest technology trends: mobile, social and local.