The Blake Project
Managing Partner/Brand Consultant
I'm the Managing Partner of The Blake Project, a leading brand consultancy. We help small and large growth oriented companies design, manage and build brands that drive revenue through differentiated customer experiences. Ask me how: 813-842-2260.
April 11, 2014
Make what you do relevant to what you stand for. Good works are great in their own right, but if you want get the most out of your investment then you need to tie the actions back to what the brand stands for. The obvious example of a brand that does this superbly well is Red Bull.
December 31, 2013
Brands have to work to help consumers to make choices. They need to stimulate recognition, preference and loyalty based on interaction and clear senses of expectation and delivery. Therefore you need to have both choice and competition available.
January 14, 2013
What brands say is far less important than what brands actually do to serve the well being of the faithful. Whereas before, the brand conversation was based on delivery and interruption, successful brand conversations are now participatory in ever more technology driven channels.