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Devin Kostrzewski is an SEM expert and professional in content marketing. Devin began his career in SEM while in college and now serves as the Director of Accounts at Spread Effect, a leader in the content marketing industry. Spread Effect strengthens your brand through content creation and promotion. You can find Devin on twitter @dmak_11, Linkedin, or Google+
I do have to disagree because I expressed needs to diversify. I am not saying that marketers should take 100% of their time and divide it equally among all channels, however, ignoring a channel is a no-no. Search is all emcompassing and so if marketing in real life. Whether you are trying to rasie your SERP slot or meet and greet at events with potential clients, nothing should be ignored.
I agree that focus should remain on the most successful channels, but diversification is key. For example people largely ignored google+ at first because it didn't have a huge member base and popularity. However, now data is coming out suggesting that Google+ can have a large impact on search is vastly rewarding those marketers who at least spent some time setting up a Google+ page and getting a good foundation of follows and +1's over the past year.
Thanks for the comment and I agree. People can easily get lost in all the different avenues of online brand promotion as well as the puzzle of SEO. Another point worth troubleshooting is the time it takes for strategy changes to take effect. Some are quick, but sometimes it takes a long time to see results from changes and before you know it, 2013 will be over and you will be even further behind.
Nobody said it was easy haha! Good Luck.