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That's why Google said they don't like Guest posts. Seems like these kinds of links get manipulated easily nowadays. I receive 10-15 requests everyday for my blog. It's common to see people think that you owe them something because of the importance of the backlinks to your site. Nevertheless, it's better to have your content shared by others because it's helpful and valuable to them. Guest posts will soon die.
I don't think these types of marketing will go away anytime soon. It's like the delicious bait that feeds on a hungry crowd of audience who themselves feel underappreciated in life. It's more like psychology and the brands who can understand their fans win.