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Content and Digital Marketing Executive at InTouch CRM - a web based sales and marketing software provider. Committed to helping small businesses grow and passionate about all things digital. Good marketing doesn't need to be too costly or too complicated!
Great piece! Content is great for customer acquisition and retention. It can help you generate more prospects and nurture the leads in your sales pipeline. http://www.intouchcrm.com/
Interesting stats. In my humble opinion, we shouldn't spend time choosing between one and the other. Facebook and Twitter attract very different audiences and will ultimately yield better results when combined and coordinated. Great post! http://www.intouchcrm.com/
Some great advice there! I also use Old Reader for RSS reader to get the gist of what is happenening in the world as well. It's a great tool! http://www.intouchcrm.com/
Great post Kat! Social media is a crucial part of any business' marketing strategy and knowing how to start is the first step. I agree with everything you say in your post. I would also add, don't jump into every social media channel there is out there. You don't want to spread yourself too thin. Start with Facebook and Twitter and once you've established a presence there (and feel confident enough) explore other platforms. http://www.intouchcrm.com/
It boils down to how much time, money and energy you are willing to invest. Here at InTouch (http://www.intouchcrm.com/) content is a priority and we have been quite successful and managed to grow thanks to it. This being said, we have a person who entirely focuses on content creation and distribution.
I do like the ide of encorporating selfies into your marketing strategy, but I do disagree with the statement ' They (selfies) often feature genuine smiles or excitement, and they aren’t fixed up through Photoshop.'. In fact, more often than not smiles are fake (after 5 or 6 attempts to get the pefect selfie you pretty much forget to smile) and the selfies may not be photshopped (although some are) they still go through a variety of filters, enhancements, shadowing and light alterations.