Let’s be honest, a lot of the social media marketing advice out there is crap. Don’t get me wrong, I think it’s awesome that the Web provides a platform where anyone can have a voice, but we can’t just accept any marketing tip we read as truth. Here are three social networking marketing “tips” I read regularly that drive me crazy.
The first step in any marketing campaign is attracting customers to your business. Attract your ideal customer by creating unique and informative content specifically tailored for them on numerous different online platforms: blog posts, whitepapers, Facebook, Linkedin and so on.
While the most important social media metrics may vary from business to business, the biggest takeaway is that you need to find a way to capture the data that really makes the biggest impact for your business performs.
Between blogging, social media channels, email marketing and the multitude of other outlets for content that fall in between, it’s easy to become overwhelmed with the tasks of actually using content to drive business. Yet the fact remains, content is a highly effective means for guiding prospects through the marketing funnel.
Developing an effective social media marketing strategy can allow small businesses to reach out and actively engage with prospective customers that they may not have been able to connect with using other marketing channels.