In Hong Kong where I was born, I was likely infused by the rapid-fire, negotiation culture that is the DNA of that capitalist mecca. I then flowed into Northern California where I grew up to develop a sense of honesty and heartland values (hard work, take things less seriously, enjoy sunny days).

Today, in the smartest, most advanced place on Earth - the Silicon Valley, I have made a career of marketing and technical communication of everything from wireless networks to optoelectronics to slot machines to anti-virus to BI to CRM to SaaS/PaaS to digital media advertising to physics-based mechanical design software. With over 12 years of marketing software solutions to enterprises, ISVs and end users, I have a special place in my heart for engineer-led independent software vendors since they are often the most perplexed by why marketing needs to be involved at all.

I am currently a marketing strategy consultant and idea implementationalist. Yes, if you're in marketing, you get to invent NewWords.