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Some of the best products in the world have failed to achieve success for various reasons. Are you typing on a Mac or a PC today?
Interesting discussion, I enjoyed the comments as well!
However, I was recently at SESNY and one of the final panel discussions did a quick poll among SESNY recipients in the room.
Almost everyone had a Google+ account but few actually liked it. When I say few I mean under 5% in a room of several hundred attendees.
Yes I think that Patrick may only be seeing a small amount of activity but I do believe that the data may substantiate the strategy deployment he suggested.
Here is a snippet of a recent article posted by Danny Sullivan (anyone one to debate his clout on social?) called If Google’s Really Proud Of Google+, It Should Share Some Real User Figures published April, 2012. I quote.
---------------------from that article ------------------------------
Oh, you want active users? OK, Google seemed to say. When the next figure came out last December, about Google+ having 90 million users, we were treated to learning there was a 60 percent “engagement” rate among these people.
But wait, as it turned out, it’s not that those people are engaging on Google+ itself. Rather, they are people who have Google+ accounts who also do something within Google. From Page’s written comments in an investor call at the time:
I have some amazing data to share there for the first time: +users are very engaged with our products — over 60% of them engage daily, and over 80% weekly.
Over six months into its product, and Google was still dodging a fairly simple question. How many people actually use the Google+ social network itself. You know, like people use Facebook, logging in to read posts, see photos, comment on things or share? How hard could this be to answer, if Google really wanted to?
Again so instead of attacking this poor champ personally I think it is important to actually look at the data.
Thanks to all who have contributed to this discussion! Sincerely @dock29 (http://www.dock29.com)
Taking your comment about MS Access/Excel on setup further and it might be obvious. Use macro's and/or queries to manipulate data sets and into actional reports that you can provide clients directly. Downloads of csv's and then databases that churn high qualities of data against KPI can be really really revealing. In many cases unless were looking at data at a granual level we will "miss" it in dashboard reports. For example a 60 point increase and a 50 point decrease only equate to a 10 point moment at the top line, but can be very very very important to see somewhere. Thanks for the write-up Barry! @dock29