With a little twist, I wanted to demonstrate how content marketing works — in particular for smaller companies. And how it could work for your business. This little experiment of mine has yielded some specific results and I thought it would be fun and interesting to share them with you. Curious?
So this weekend, I’ve found that winning an imaginary lottery, Finding Nemo and Billy Idol all have something in common. This is because I’ve spent the weekend thinking of ways to improve my storytelling. Maybe you do that too, sometimes?
Here are a couple of classic Facebook concepts using the Facebook Page of our new agency Mad Science Digital as sandbox to do some experiments in. Some can be seen as a bit cheesy for sure, but maybe you can find your own fresh takes on these?
For a presentation, I gathered some Facebook EdgeRank infographics and thought I should post them here as well. It's interesting to consider why Facebook treats video content with so little love. After all, video content seems to be booming everywhere else. Or is it simply because we don’t go to Facebook for video or that the interface just isn’t the right place for it? Or do we just don’t like to share video on Facebook as much?
I've worked within many disciplines of marketing. Each and every one has merit, all depending on what the brand is setting out to accomplish through marketing. It's not a contest, but many professionals sure are trying to make it into one. When I decided to focus 100% on digital, the majority of my peers in the traditional advertising and public relations industry tried to convince me that I'd better set my mind to making my transition a temporary one.