Join this webinar to learn how leading brands are adapting to meet the needs of their customers in social media. Panelists include Dan Gingiss of Discover and Kristina Libby of Microsoft. Register here!
Google has made it abundantly clear that optimized anchor text, and overuse of the same anchor text isn’t such a great idea. For years, online marketers were able to just blast out a bunch of backlinks containing their target keyword and they would be able to rank with ease. That’s just not the way it works anymore.