March 18, 2015
Email is still one of marketing’s greatest tactics, but how effective is your email marketing? It’s cost effective (but not free), it’s easy to plan and execute in advance and very few people don’t access their email every single day, which means that in theory, the audience is engaged with the medium. So why do so many efforts fall flat?
September 29, 2014
An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. You don’t build a culture to make a sale.
September 21, 2014
We talk about the idea of creating trust every week with our clients. We call this equation basic marketing math: Know + Like + Trust = Sales.
July 14, 2012
Either marketing materials are so full of corporate speak that you can’t figure out what the heck they’re talking about or the service you get is lackluster at best, and that’s being kind. As consumers continue to get more jaded coupled with the fact that every business has plenty of competition out there — what consumers want and need from us is to know that we’re human.
March 28, 2012
Sometimes — a fresh look at packaging can introduce you to a new buyer, make you more attractive to prospects you’ve known for awhile or reinforce a buying decision for your current customers.