Email is still one of marketing’s greatest tactics, but how effective is your email marketing? It’s cost effective (but not free), it’s easy to plan and execute in advance and very few people don’t access their email every single day, which means that in theory, the audience is engaged with the medium. So why do so many efforts fall flat?
Either marketing materials are so full of corporate speak that you can’t figure out what the heck they’re talking about or the service you get is lackluster at best, and that’s being kind. As consumers continue to get more jaded coupled with the fact that every business has plenty of competition out there — what consumers want and need from us is to know that we’re human.