December 04, 2014
This post dives into 6 key learnings developed after spending more than $50,000 on LinkedIn advertising from CPC changes for the last 6 months to mobile.
June 17, 2014
Social media isn’t typically thought as a lead generation channel, but it can have a big impact on any business and shouldn’t be ignored. Adopt a pipeline marketing mindset. Forget lead generation goals and focus on revenue. Optimize your campaigns by what converts the best and ultimately is the most profitable or at least provides the highest return on ad spend.