DeShelia Spann is a Digital Marketing Strategist at Eaton and directs their employee advocacy initiative. Through the Eaton Brand Advocacy Program employees are inspired to engage their networks with relevant content promoting Eaton’s business and the power management industry while gaining insight to company and departmental news. In addition, it offers the opportunity to amplify existing marketing programs and messaging throughout various social channels.
Specializes in digital, social media and email marketing, DeShelia’s innovative approach to solving complex marketing challenges has delivered powerful results for her clients and garnered the respect of her peers. Her unique background provides a great blend for marketing and business technology. Having started her career as an associate producer for broadcast television, she has a strong understanding of the power that technology, marketing, consumer behavior and stellar branding plays in developing a company. She has over 15 years of experience delivering advertising, marketing, customer engagement, public relations and social marketing strategies to B2B and B2C clients. DeShelia has worked within a number of industries - most notably: technology management, consumer products, life sciences, higher education and broadcast production. You may follow her on Twitter (@DeSheliaSpann) where she shares her marketing insight and ideas.