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Kelly Lester is the owner, creator, and mom behind EasyLunchboxes.com and the host of the musical web series “Let's Do Lunch!”, featured on EasyLunchboxes.TV. EasyLunchboxes are the #1 best-selling lunchboxes on Amazon.com. Her book, Cooking With Trader Joe's Cookbook - Easy Lunch Boxes, was published in Sept., 2012. Also known as the "The Singing CEO", she loves combining her talents as a singer and actress with the marketing she does for EasyLunchboxes.com. All her sales have been generated via word of mouth and Kelly spends no money on advertising.
Carole - THANK YOU for this! I have been searching for an answer about interest lists and do they really help our fans see our posts. After reading, I will not be asking my fans to add my page to an interest list. Yours is the first article I've found that clearly spells out all the problems with how Facebook is "allowing" our content to be seen. I have signed Hugh's petition and will be sharing your excellent article (and the petition) with my readers.
Really informative article! We're just starting out with our branded entertainment video marketing campaign. Our goal is that our musical web series not only entertains, but of course, builds brand awareness for my company,EasyLunchboxes. Since I am a professional actress/singer as well as the CEO, we have looked for ways to combine my talents with our marketing. I play host to celebrity guests (eeek ;) sorry - I have to disagree w/you a little there Mark!) in our larger scale "Let's Do Lunch!" series, but then my new little spin-off series of shorter videos "A Couple of Minutes with Kelly" will feature me giving lifestyle tips and helpful kitchen hints. The smaller scale videos will allow us to easily up our video library by frequently adding content, as you mentioned.
One tip that I would add is for businesses to set up a YouTube Channel that is highly informative. There is lots of space in the channel profile section to tell viewers all about your company and include all pertinent links. I've seen a lot of companies post videos on YouTube that have no links in the actual video description and very little company information. Since YouTube is a serious search engine these days, as much SEO as possible should be applied to every video and YouTube channel as is applied to the company's main website. - Kelly Lester, CEO, EasyLunchboxes.com