Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Sadly you were very misguided by the person who put on the 'presentation' for you, and sadly there are to many people out there lacking the knowledge and skills who are 'presenting' on this topic.
Someone who is passionate about using Facebook to help others grow a business (whether B2B or B2C) should certainly not be discussing groups in Facebook and since you mentioned he was a 'marketer' it appears he had ulteriour motives, rather than just educating and helping.
Groups have very very little value to a business unles used for a very specific purpose, like Employees of XyZ Company Group.
In Facebook you most certainly have you 'space' to just hang out and be yourself, even to the extent that you only allow family (and/or close friends or whoever) to see the content. I even go as far a post things that only people in my immediate town, that I am friends with, can only see stuff (of course it is relevant to something exciting happening around town) but again that is my space to hang out.
I, personally have grown my B2B business primarily using Facebook, after growing my B2C business with it. I have trained dozens of business owners and I have yet to find a business model that wouldn't benefit from using Facebook, again if it is used correctly. I say 'business model' because I have met people who will not benefit from Facebook but that is truely because their mindset was resistent to using it as part of their marketing strategy, which in turn is a 'automatic fail'.
Look me up and if you want to give it another shot let me know and I will do my best to help you utilize the powerful platform.
p.s. please don't use the method that Rob G suggests (cold mail in Facebook) because as with regular email that is Spam - if the person didn't request to be contacted by you there is no reason you should be spamming them, plus you will get in hot water with Facebook.