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It'll be really interesting to see how companies leverage social media to answer the new algorithm changes. It'll also be interesting to see what Google will penalize this time around.
Hello, Mr. Sweeney.
Thank you for your comments. I did read your blog and was intrigued by what you termed NPP - Newsfeed Product Placement. I see that as a very interesting advertising technique. As we both know, brand engagement is a major concern to any company who invests in advertising, Facebook or not. I'd be interested to read anything else that you might have conceptualized for this.
As for the GM move, I find it slightly ridiculous that a company that spends nearly $2 billion dollars on advertising would pull $10 million from Facebook. Granted, that $10 million is a quarter of their Facebook budget but it still doesn't make much sense on the surface, negative ROI or not. But it's also clear from the GM page that they aren't engaging properly. I doubt the real reasoning will ever be revealed but I'll be looking to see what GM's next move will be.