Snapchat presents a few unique challenges to brands looking to leverage the app as a marketing tool. But despite its lack of an advertising platform, some brands are successfully using Snapchat to reach the coveted teen demographic. With this guide, your brand can, too.
Experts are wondering if certain characteristics of Facebook hold it back in the social TV arena. Doubts aside, it is clear that social TV is becoming increasingly important not only to social media giants, but also to marketers and advertisers.
Recently, financial giant J.P. Morgan tried and failed to host a Twitter Q&A session due to scathing responses from users. Social media experts note that J.P. Morgan did not take into account the context of the forum: a reputation crisis and a significant lack of brand loyalty.
Over the course of 2013, we’ve seen a range of social media trends emerge. With 2014 on the horizon, how can brands improve their social media marketing strategies to match such trends? How do you plan on revamping your social media marketing strategy? Here are four tips to get you started.
When it comes to your mobile marketing strategy, new research shows why marketing toward women is more important than ever. Not only are women overall much more active and engaged with brands on social media than men, but with this new study, we see a similar trend amongst women on mobile devices.