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Did anyone feel slighted when they found out they were cut?
After Obama's reelection, the website Jezebel published racist Tweets from teenagers alongside contact information for their schools. That at least had some moral complexity to it. This is just: "Some isolated idiots are openly racist! News at 11."
How much research does it take to find bigotry on the internet?
Tweasers: Everyone who thinks following a thousand strangers today and unfollowing them next week is a good marketing strategy.
Between BJ Mendelson, The Onion's fake TED Talk, and that Mashable editorial, there seems to be a growing backlash against the social media marketing boom. It's been a long time coming.
The best that can happen is that the market will correct for the goldrush and "those of us who get social media" will carry on with increased humility and humor.