Eric Harr is the new Social Media Expert for CBS News and the Founder & President of Resonate Social. This post is excerpted from his best-selling new book: “The REAL TRUTH About Social Media: 8 Timeless Truths Uncovered & 8 Monumental Myths Revealed” available online and in bookstores across America. [Use code “GIVEBACK” on the REAL TRUTH Website and receive 10% off. Proceeds benefit CARE, to defend dignity and fight poverty worldwide. For more information, visit: http://ericharr.com.