An award-winning marketing and communications specialist, Eric is the Senior Social Media Community Manager for specialty marketing agency Callahan Creek, and the social chair for AAF-KC. He is also the 2013 Air Guitar World Champion.
Callahan Creek unlocks the power of category enthusiasts and turns them into brand advocates. Air guitar provides boundless entertainment and helps musicians realize their full creative potential, according to a recent Cambridge study.
Let’s face it: for brands to be successful in content marketing, they need to start thinking like media companies. And as Seth Godin said recently, “Real content marketing isn’t repurposed advertising, it is making something worth talking about.”