Erica Ayotte
Social Media Manager, Constant Contact | @inthekisserErica leads Constant Contact's social media marketing efforts where she develops and executes strategic social business and communications programs that drive brand awareness, affinity, and conversion. She has managed marketing programs at several B2B technology companies, and has a background in content development, marketing analytics, and project management.
7 articles by Erica Ayotte
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"Google" Is a Verb, but "Graph Search" Isn't...Yet
Feb. 22, 2013 -
Fire All the Social Media Directors? Not so Fast.
Jan. 9, 2013 -
The Difference Between Content Curation and Link Spraying
Dec. 18, 2012 -
What to Look for When Hiring a Social Media Community Manager
Oct. 2, 2012 -
Using Instagram for Brands
Sept. 26, 2012 -
How to Spot a Social Media "Expert" Who's Full of It
Sept. 13, 2012 -
"LoveIt" or Hate it? Is the newest social bookmarking site just a Pinterest ripoff?
Sept. 12, 2012