Marketing & Communication Manager
Erin is the Marketing & Communication Manager for exploreB2B, an business networking platform. She focuses on community engagement, content creation/curation and advancing opportunities for business professionals through article writing. From San Francisco, lives in Berlin.
August 01, 2012
Options for answering this question: 1) Your brand is you. 2) You are your brand 3) You are you (in relationship to your brand).
April 26, 2012
The problem? With the abundance of content being shared, posted, tweeted, stumbled, pinned, and tumblr'd - it becomes more and more difficult to trust the source and value of the content, then use this to inspire lead users and customers on a business-to-business scale.
April 16, 2012
The true magic behind content marketing is that there is no specific formula for which content will generate the most successful content marketing campaign. Should such a thing exist – it would contradict the foundation of content marketing altogether. The content of your company, brand or mission should be unique - thoughtful, creative and engaging enough not to be mistaken as information that could be found on any other company’s blog.