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Mark Fidelman is the CEO for Evolve! Inc. a Social Business consulting firm. His experience includes more than two decades of technology sales and marketing with organizations including A.T. Kearney, EDS, CT Space and Autodesk. Mark is also a contributing writer to Forbes.com, author of Socialized! and patent holder on a system for tracking mobile electronic loyalty cards.
Nate, I agree email is far superior today. But in the next few years, social media combined with mobile and data will become a far more effective method to drive revenue and engagement. I forsee social media content finding users based on understanding their preferences - it won't be the dumb data stream that it is today.
And while email is great, it's not the best relationship building solution.
I think we need to recognize great writing when you see it. Having never read Felicia's articles before, I was really impressed.
Great job on all accounts.