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Simply put, if Facebook marketing is not working for you, you're doing it wrong. I don't think posting random stuff worked for any old mom-and-pop-store page ever, and certainly isn't doing so right now. Facebook always worked as part of an ecosystem rather than a solution for everything. And yes it has evolved but so are the techniques to get your content to people via Facebook. If you care to hear how, feel free to email me.
Somehow I get a feeling none of these things will be remembered a year from now. Social media is in dire of a workable model. That's why I think we are seeing these somewhat random occurrences. Also no mobile version of Social Media Today? Shame.
It was interesting and breaking news for what, like 2 hours after the launch? Doubt anyone will use it proactively or still is to be honest. I don't still see a way for the artists to actually affect their rankings which would make it much more interesting. Like this, even the marketers who sell marketing can find scant interest in this. A decent PR move for Twitter though.
Now those were really cringeworthy. But let's allow the company deal with it on its own. Snarky and high and mighty replies like from the Affleck person are just arrogant.
Isn't it scary then to leave such important tasks unto the hands of machines who can't reason?
I'd say anchors are important but don't get too attached to them to the point where your communication, responsiveness and creativity become too stinted.
Engagement truly is important and that's a single reason why a company serious about creating some kind of an impact through social media or blogging needs to invest time or human resource into maintaining it and managing it.